If we send out to a large list of influencers without properly vetting their interests, affinities, and audience demographics, we might send products that will never get used or seen. Find and vet influencers with data “At Bite, a key concern with influencer seeding campaigns is the high potential for waste. More specifically, she shares three strategies that her team utilized during their recent Smell Good Summer deodorant campaign.
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In the article below, Eva Dunn, associate marketing manager at Bite Toothpaste Bits, shares how the sustainable personal care brand has cracked the code on influencer gifting campaigns. They could make the difference between a mediocre vs efficient campaign, or a low vs high return on investment (ROI). The stakes for getting these elements right are high.
Finding influencers: are you able to find the right influencers to reach out to?.There are three key elements that impact the success and efficiency of product seeding campaigns: Although influencer gifting campaigns have been a staple of influencer marketing for ages, it’s still one of the toughest strategies to get right.
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